CRM
Contacts, leads and a configurable pipeline, integrated with the rest of the ecosystem and your email.
Ecosystem · /04
Culture, tourism and events: know your audience and bring it back
We turn one-off buyers into a community: lead capture, CRM, a membership club, ticketing and experiences in one ecosystem.
Challenge
Tickets get sold, but nobody knows who bought them
Audience data is scattered across the box office, social media and campaigns. Without one system to bring it together, every season starts from scratch.
- Buyers and leads not captured in a structured way
- Lead capture from blog, social and magazines not connected
- No membership club or benefits to build loyalty
- No credentials to grant access to premium services
Participants
Who takes part
Cultural venues and theatres
Programme, sell and want to keep their audience.
Audience and members
Want priority access, benefits and exclusive content.
Artists and crew
Need visibility, casting calls and opportunities to collaborate.
Travellers
Plan and book authentic experiences.
Hotels, operators and guides
Manage bookings and build joint packages.
Sponsors and brands
Look for qualified audiences.
How it works
How Lobees connects them
The steps we follow in this sector, with the platform's modules.
- 01
Attract
SEO-optimised landing page and content, connected to newsletter and CRM.
- 02
Know
A CRM with the member and customer database, and personalised offers.
- 03
Retain
A membership club with digital credentials, automatic subscription billing and priority access.
- 04
Measure
A KPI dashboard integrated with ticketing, ERP and real-time BI.
Capabilities
Platform capabilities
The Lobees modules we use in this ecosystem, adapted to each case.
Events and bookings
Events, calendars, capacity, suppliers and facilities, with validated bookings and attendee feedback.
Community
A social and professional network: profiles, groups, threads, events and reputation. The base of every ecosystem.
Also included
- Digital member credentials
- Subscriptions and payments
- Catalogue of exclusive benefits
- Integration with ticketing and ERP
Case
A real case, without names
Culture · Performing arts
A membership club and CRM for a theatre
Theatre run by a theatre management group, with a large audience database
4 phaseslanding, CRM, reporting and integrations
More membershigher engagement and loyalty
Implementing the digital ecosystem has transformed our relationship with the audience. We have seen a marked increase in member engagement and loyalty, delivered on time and on budget. [TO CONFIRM]
Available prototypes
Working prototypes we adapt to each client, shown in a private demo. [TO CONFIRM]
Performing arts ecosystem
Artist profiles, casting calls, ticketing, crowdfunding for productions and training.
Tourism ecosystem
Trip planner, marketplace of local experiences, bookings for providers and responsible-tourism certification.
Business events
Ecosystem for a business network that organises business events. [TO CONFIRM]
Next step
Next step
The FDE line that best fits this sector, and related ecosystems.
04 · Outsourcing
FDE as a Service
MPFORALL FDE cells inside your operation, accountable for results.
Accountable: MPFORALL
Next step
Does your business need an ecosystem or an FDE team?
Tell us what you want to solve. In a first meeting we check whether an ecosystem makes sense and which FDE line fits.