Culture, tourism and events
Membership clubs, ticketing and community: your audience stops being anonymous.
ParticipantsVenues · audience and members · artists · suppliers
Culture · Performing arts
A membership club and CRM for a theatre
Lead capture, CRM, a membership club with digital credentials and integrated sales to turn one-off theatregoers into a loyal community.
- Client
- Theatre run by a theatre management group, with a large audience database
- FDE line
- FDE as a Service
- Duration
- 4 phases · about 4 months
- Capabilities
- Landing and content, CRM, subscriptions and payments, credentials, dashboard, integrations
The challenge
Selling tickets without knowing who buys them
The theatre needed an integrated solution to make use of its database through a CRM and to launch a membership club that would build and grow its audience.
- No structured capture of buyers and leads
- No lead capture from blog, social media and digital magazines
- No membership club or benefits catalogue
- No credentials to grant access to premium services
The solution
A digital ecosystem for the theatre's audience
We built a landing page to capture leads, a CRM for the database, payment and subscription channels, and a membership club with digital credentials, priority access and personalised offers.
- Landing page and content strategy for lead capture
- Member and customer CRM
- E-commerce for tickets and merchandise
- Subscriptions with automatic billing
- Digital member credential
- Event and activity booking
Phases
Four phases in about four months
- Phase 1
Landing page and CMS, SEO and newsletter.
- Phase 2
CRM: lead integration and member and customer database.
- Phase 3
Reporting and KPI dashboard.
- Phase 4
Integrations: payments, ticketing, ERP, automation and real-time BI.
Results
Results
- More club members [TO CONFIRM]
- Higher ticket and merchandise sales [TO CONFIRM]
- Better audience experience and personalised service
- Decisions based on real-time data
More membershigher engagement and loyalty
Implementing the digital ecosystem has transformed our relationship with the audience. We have seen a marked increase in member engagement and loyalty, delivered on time and on budget. [TO CONFIRM]
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20,000+bookings and 250,000+ visitors managed [TO CONFIRM]
Next step
Facing a similar challenge?
Tell us what you want to solve. In a first meeting we check whether an ecosystem makes sense and which FDE line fits.