Aerospace · Air traffic management

A professional ecosystem for the air traffic management sector

A digital community where controllers and industry professionals train, get certified, take part in challenges and feed insight back to the manufacturer of the systems they use.

Client
Multinational technology company that builds air traffic management systems
Duration
3 phases · about 4 months
Capabilities
Community, training and certification, events, surveys, KPIs, digital currency, CRM

The challenge

Bringing the manufacturer closer to the people who use its systems every day

The client needed an integrated solution to improve its relationship with customers, partners and end users (air traffic controllers), motivate them to learn its tools and gather feedback for continuous improvement.

  • User community spread across countries and organisations
  • Training and certification without a shared channel
  • Usage feedback hard to collect and measure
  • Need to strengthen brand loyalty

The solution

A community that trains, certifies and listens

We designed and deployed an ecosystem for the sector's professional community: they connect, discuss, take part in challenges, train and get certified.

  • Professional network with verified profiles
  • Courses and certificates
  • Groups, events and challenges
  • Feedback, surveys and KPIs in dashboards
  • Digital currency redeemable for rewards
  • Challenges that employers set for candidates to validate their skills

Phases

Three phases in about four months

  1. Phase 1

    Social network, content and administration.

  2. Phase 2

    Courses, events and certification.

  3. Phase 3

    KPIs, dashboards and tracking.

Results

Results

  • An active community that trains and certifies inside the ecosystem
  • Continuous feedback on product use and evolution
  • Closer relationship with customers and end users
  • Later rollout to other air navigation service providers, including a regional harmonisation project [TO CONFIRM]

3 phasesin about 4 months

Their dedication, professionalism and collaborative approach ensured a flawless implementation. The functionality, flexibility and performance of the platform exceeded our expectations. We are already rolling this ecosystem out to other air navigation service providers.

Global Business Development DirectorAir traffic management

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Next step

Facing a similar challenge?

Tell us what you want to solve. In a first meeting we check whether an ecosystem makes sense and which FDE line fits.